sun bed

Thomas Cook pioneers Choose Your Favourite Sunbed as holidaymakers call for greater personalisation

29th January 2018: Thomas Cook has today announced the launch of a new service that allows customers to choose their sunbed before they leave home.

Following the successful launch of Choose Your Room for Summer 2017, Choose Your Favourite Sunbed is part of the travel company’s wider commitment to innovating today’s package holiday and adapting to the needs of the modern traveller.

The new initiative is being trialled in three Thomas Cook own-brand hotels from the end of February  and will be available in 30 own-brand hotels for Summer 2018. It is the first service of its kind to be offered by a package holiday company in the UK and takes customers’ ability to ‘unpack’ and personalise their package holiday to a new level.

Choose Your Favourite Sunbed allows families and couples to pre-book sunbeds in their preferred location, helping them stay together, spend more time on their favourite activities, then returning to the pool when it suits them, safe in the knowledge their beds will be waiting.

Customers will receive an email six days before departure asking if they would like to choose their sunbed in advance. They will be able to choose their preferred location from a poolplan based on their personal preferences; while some families may wish to secure their ideal spot by the kids’ pool, others may prefer to be in a more secluded, restful spot. The poolplans will include a compass so customers know what time of the day they can enjoy the sun and shade.

Chris Mottershead, Thomas Cook’s UK Managing Director, said: “Traditional package holidays are a thing of the past. Holidaymakers today want to personalise their package, mixing and matching the elements that best fit their needs and lifestyle.

“Our recently launched services such as Choose Your Room, which has attracted more than 10,000 bookings during the trial phase, and Early Check In, are proving popular and we’re excited about the opportunity with Choose your Favourite Sunbed, particularly among families that want to secure a number of beds together in a specific spot.”

Choose Your Favourite Sunbed will cost €25 per sunbed per stay.

Choose Your Room will be available in 300 hotels by summer 2018 and costs €30 per room.

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