Victoria’s Secret has until now been very Secretive about when and where new shops will open. We can finally reveal to you one of their very latest shops.
Partnering with the largest onboard Duty-Free concessionaire in the world, Starboard Cruise Services. – a division of the LVMH group. Victoria’s Secret has embarked on one of it’s most ambitious shop concepts yet.
A Shop At Sea
Launching only days ago, the Carnival Horizon cruise ship sailed from Barcelona, Spain on its Inaugural cruise, a 12-day adventure around the Mediterranean.
MORE ABOUT THE CARNIVAL HORIZON: Carnival Horizon So So Close to Completion
With it are 4372 passengers unaware of one of the biggest brand launches to happen on a cruise ship in the past 30 years. Victoria’s Secret is about to shake up the Duty-Free scene.
Along with the now famous lines associated with the brand launch. The onboard shop will carry an extensive range of panties and active wear.
Walking into the shop will really make you feel like your stepping into one of their now trademark land-based shops. Right down to the tiles on the floor.
Building the Brand at Sea
See here in the following few images are a sneak peek into some of the behind the scenes views of the extensive work done to complete the Shop, which for all intensive purposes is floating on water.
It was an almost 3 month day in and day out build process, all taking place in the Fincantieri Shipyard in Marghera, Italy. Using specially trained shop fitter flown in from all over the world.
Following on from the build out, it then took a further 6 days to fully stock the shop, carefully opening and selecting the necessary products to correctly merchandise according to Victoria’s Secret own display guidelines.
The Final Reveal
Fast forward to the 3rd April 2018 and the Grand unveiling, what’s seen in the last few pictures really is a labour of love. Both from the onboard setup team and the support network shore side. Both from Victoria’s Secret and Starboard Cruise Services.
Looking back to 1977 little did Roy Raymond every think that has small unassuming brand would reach the lofty heights of where it is now, going so far as opening the First Victoria’s Secret shop at sea.
I am sure from this week forward, Travel agent’s all over the world will start to hear a phone ringing and possibly even an email chime with people wanting to now cruise just be one of the first to say they purchased thing favourite Victoria’s Secret product at sea. Let’s see. Who after reading and viewing this story is ready to Cruise?
As a sneak peek, Have a look at one more picture from the Beautiful Onboard shop from the Carnival Horizon. They truly as set to be transformational in the Duty-Free Shops at Sea sector. For all you beauty lovers.
STILL, WANT TO SEE MORE OF THE CARNIVAL HORIZON: Don’t forget to Subscribe to the now Famous ” I Like Cruise Ships ” YouTube Channel at the link below.
This view of the Perfume and Cosmetics shop is going to make your mouth drop just a little bit more.