Carnival Corporation CEO Arnold Donald and Karl Sestak from his office had the thrill of a lifetime when they boarded the Carnival AirShip, a 128-foot-long blimp emblazoned with Carnival Cruise Line’s #Choose Fun tagline.
Donning the required headphones, Donald and Sestak took to the sky flying over key local landmarks and beaches at upwards of 1,000 feet, all the while promoting #ChooseFun message that’s reached thousands upon thousands of consumers. The duo boarded the AirShip following festivities welcoming Carnival Horizon to its year-round homeport of Miami and featuring the line’s Chief Fun Officer Shaquille O’Neal and Miami Heat legends.
A key component of the line’s Homeport Advantage marketing campaign highlighting ship deployments in key markets, Carnival AirShip has been making its way across the Southeast, part of a 30-day aerial journey that ends in Atlanta this weekend.
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Consumers who post a photo of the AirShip on Facebook, Twitter or Instagram with hashtag #ChooseFun are entered into a contest awarding free cruises and other prizes while triggering a donation to St. Jude Children’s Research Hospital, one of Carnival’s favorite charities.
Donning the required headphones, Arnold Donald and Sestak took to the sky flying over key local landmarks and beaches at upwards of 1,000 feet, all the while promoting #ChooseFun message that’s reached thousands upon thousands of consumers. The duo boarded the AirShip following festivities welcoming Carnival Horizon to its year-round homeport of Miami and featuring the line’s Chief Fun Officer Shaquille O’Neal and Miami Heat legends.
A key component of the line’s Homeport Advantage marketing campaign highlighting ship deployments in key markets, Carnival AirShip has been making its way across the Southeast, part of a 30-day aerial journey that ends in Atlanta this weekend.
Consumers who post a photo of the AirShip on Facebook, Twitter or Instagram with hashtag #ChooseFun are entered into a contest awarding free cruises and other prizes while triggering a donation to St. Jude Children’s Research Hospital, one of Carnival’s favorite charities.
